and television to reach the widest possible audience, but always with the intention of influencing a specific segment of the public. Every brand has a " buyer persona " or ideal customer profile that it targets, for example "professional women between 30 and 40 years of age". The content of the advertising messages is specially designed to appeal to the feelings and needs of that audience. 5) It has a cost for the advertiser For companies, advertising means investing time, resources and, of course, money. Generally, the advertising model is based on the channel issuing the advertisement or advertisements
charging a certain amount in exchange for its dissemination. Advertising is expected to contribute to increasing the company's profits, and clipping path service provider that this benefit exceeds the cost invested. To calculate the relationship between the two, the ROI or "return on investment" formula is used . A positive ROI indicates that the advertising campaign has been successful. In this video we talk about advertising and its keys in depth. 6) Seek to be original One of the most obvious characteristics of advertising is market saturation. Consumers receive hundreds of advertising impacts a day in different formats, and obviously they cannot respond to all of them.
For this reason, advertising seeks to stand out from the competition using unexpected formats and resources. Another way to draw the consumer's attention is to emphasize the novelty of the product or service being advertised. 7) Employ a variety of creative resources Videos that tell stories, striking images, unforgettable speeches, catchy jingles... If there is something that stands out in advertising and makes it immediately identifiable, it is the use of creativity . The best creativities are those that manage to surprise, excite and remain in the memory of the public, all while remaining faithful to the principles of the brand. 8) Use repetition