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to recognize what matters to them and meet their needs. Specialization is perhaps the most powerful differentiator.2) Visible Experts Visible Experts are exactly what they sound like: high visibility experts in your industry. They are high profile personalities who drive great ideas forward and attract customers through the sheer power of their names. Our research shows that companies with in-house visible experts enjoy a variety of important benefits. These highly visible
experts generate more leads, command up to thirteen times higher billing rates, and close sales more easily .Impact of Visible Experts on Business Many companies have subject matter experts, but they are often not widely visible and there is no targeted plan to increase their visibility. Many businesses simply don't recognize the benefits of high visibility. employee email list If they do, they don't realize that there are proven strategies for building an expert's profile. By providing experts with a platform
to educate the public – such as books, blogs or webinars – businesses can support an individual's reputation and ultimately encourage the growth of the business as a whole. .For companies with up-and-coming experts on their teams, cultivating visible experts from within is a powerful strategy. When your business has a clear specialization and a nationally recognized visible expert, you're in a great position to accelerate your marketing efforts and growth.3) Blogs and articlesThere are two sides